Cheap Clothes Rule / Fashion and Style Blog











{February 23, 2010}   Maternity Clothes in 2010

There is little doubt that maternity clothes have evolved greatly in the last ten years, there are a variety of factors which have contributed to this development – some of which will be highlighted in this post. We have looked into some of the best maternity clothing in previous posts so there’s no need to go over old ground. Here we thought that it would be interesting to look over some of the factors invloved in the evolution of maternity fashion.

Looking back to past mistakes

Memories of our parents and grandparents continue to have an influence on our maternity wear. We are sure that like us you remember your mother  wearing some most unflattering maternity clothing. Maternity ‘fashions’ of the 1970s and early 1980s were practically non-existent, you merely bought some bigger clothes. We have some very strong memories of dungarees and bland ponchos, looking at old photos of our parents during this time illicit a huge wave of sympathy – the main word that comes to mind is ‘frumpy’. Things get even stranger when we see what our grandparents had to deal with when pregnant – they almost look like they’ve been squeezed into larger gents tweed suits. Thankfully things have evolved somewhat from these dark old days.

Things had to change

There is no doubt that things had to change in maternity wear, and thankfully a confluence of factors came into being which aided this evolution. Firstly, from the mid to late 1980s there was a marked rise in fashion consciousness amongst consumers, fashion designers and labels became the icons of the age. This led to the pregnant mums to be of this time becoming more demanding of their maternity fashions – although for the masses many of these styles remained unobtainable. The second prime factor which has brought trendy maternity fashion to the mainstream has been the rise of the so called ‘fast fashion’ retailers, who were able to quickly manufacture and adapt the designs inspired by high end fashion designers and get the clothes to the high street for affordable prices.

Modern maternity fashion retail

So, the upshot of all this development has been that there are now some excellent maternity ranges across the High Street. A good example of the fashionable maternity clothes available on today’s High Street comes from UK retailer Peacocks. They offer a range of maternity wear which is typical of some of the best ranges available. Their range of maternity tops has a great variety of style – including vests, long shirts, blouses, printed t-shirt style tops, cardigans and alot more – certainly more flattering than a plain poncho. Similarly, there are also a wide range of maternity jeans and trousers available from Peacocks – instead of being just a slightly bigger size, these trousers are now styled – for example the Harem style maternity trouser has grown massively in popularity. Similarly the range of maternity jeans offered has now expanded considerably, you can even get skinny maternity jeans now. If you add these to the differing styles of dresses and skirts available there is now no reason to lose your style when pregnant.

Peacocks maternity blouse

Maternity fashion is now a legitimate sector in its own right, and styles are continuously evolving – our parents and grandparents must be very jealous.



I just happened to come across your blog. I like this one very much. They are more content oriented than the usual ones you find these days



Maternity Clothes have become a common trend in the past few years. No longer worn by pregnant women; women of all ages, pregnant or not, have tried to accessorize, reinvent and redesign Maternity Clothes with desirable and pleasant results. Look for this to be mainstream fashion in a few more years.



Peacocks does have many nice options. It is nice women no longer have to appear frumpy like you said.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

et cetera
%d bloggers like this: