Cheap Clothes Rule / Fashion and Style Blog











{November 20, 2008}   Eco Fashion – Image Transformation

We have been thinking alot about Eco-Fashion recently. For the few uninitiated out there this is the term used for the prodcution of clothing in a sustainable manner, using materials and production techniques which reduce the damage to the environment. There are a number of eco-fashion glossaries out there that can define it far more comprehensively than us. There appears to be a massive eco-awareness drive on this christmas – with many of the leading high street stores and brands desperate to capitalise on the rise in green-consciousness amongst the general public.

Whilst we agree that it is obviously great to have an ethical approach to the production of clothing, from our point of view eco-wear has suffered from a distinct lack of style. There can never be any excuse for dowdiness – none of us really count David Bellamy (lovely man that he is!) as a style guru but at times eco-fashion has resembled his warddrobe leftovers. There has also been an expense factor, organic production techniques and materials are expensive. Our green-conscious friends may consider this sacrilege, but whats wrong with wanting to look good whilst saving the Earth?

Thankfully, we are not alone in our thoughts. There are a number of designers, retail kingpins and initiatives utilising their creative genius in order to change the image of eco-fashion, and make it more accessible to ordinary punters like ourselves.

Zoe Stripe Top from People Tree

Zoe Stripe Top from People Tree

People Tree – A fair trade fashion brand and one of the pioneers of eco-chic. Ex Top Shop brand director Jane Sheperdson is involved with people tree, which outlines how serious they are about getting the message accross.

Revamp – Sustainable fashion label using recycled materials, there are some very stylish clothes in this collection.

Revamp Dress - new life in old clothes

Revamp Dress - new life in old clothes

Swishing – An interesting clothes swapping concept:

The Art of Swishing involves getting your friends together to swap gorgeous clothes and party at the same time. Every lady must bring at least one good quality, clean item of clothing, or an accessory, that she’d feel proud to hand on. (Large sacks of designer frocks are also gratefully received. And people who bring along anyone else with a bulging wardrobe.)

BBC Thread – This site is always worth a look for the latest news and information on eco-fashion.

These are just a handful of the concepts that we have come across, there are many more interesting ideas out there, it seems like eco-fashion is here to stay.

Here is some fantastic eco-chic from the 2008 New York Fashion Show.



katelivesinbrooklyn says:

Hi –

Enjoyed your blog a ton, and linked to you on my eco-fashion blog – http://seedandsew.com

We need more affordable ethical and environmentally friendly options 🙂

Keep up the good work!



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