Following on from our previous post on the importance of a decent t-shirt, its time to turn our attention to another essential wardrobe component – jeans. The Jeans powerbase has shifted over the last 15 years or so from the dominance of US giant Levi’s to the Japanese market (Evisu bought original 1950s US 29inch looms). The good news now is that you can actually grab a decent pair for hardly anything. This gives a great chance to experiment with some different looks.

Here are some of our favourite jeans:

• Levi’s – Still making great jeans
• Lee Jeans – Original US Jeans
• Evisu – Japanese re-invention
• One True Saxon – Great British Jeans
• Peacocks Jeans – Nice range of styles including skinny, wide legged, cropped and slouch
• eBay – Always worth a look for vintage styles – be careful though

Hopefully there should be something there for everyone, let us know if there’s any that we’ve missed!

The glory of denim

According to the latest statistics the online clothing market is bucking the general economic trend and continuing to grow – even though alot of the more famous bargain outlets do not have an online presence at all. There are a number of cheap fashion outlets in the UK high street at the moment and surely it is only a matter of time until they begin to establish a significant web presence. Some of these retailers offer good value, some are so-so. There are those that manage to balance great value with the latest fashions and materials. Follow the link above to find a retailer which continually manages to produce great looking clothes which belie their price tag. In our opinion, if you were to put some more expensive products side-by-side with the labels off you would be hard pushed to tell which was which.

This is not a scientific list by any means and is based purely on our powers of observation. Here are a few trends that we have noticed this summer ;

• Vans (lads) and Converse (lassies) – the perrenial footwear classic.

• Cheap Plastic Sunglasses – available from newsagents up and down the land-spend more than £3 however and you’re instantly uncool.

• Sandals – although our summer has been pretty dreadful so far-its still great to get the old socks off and free the feet a little.

• Pastel Colours – pastel literally faded away for a few years but its back with a bang this summer and about time.

Pastel-Tastic

• Floral Print Dresses – a classic summer feminine look.

• Bright and Bold Coloured Tops – PINK! PURPLE! ORANGE! – These tops shout loud and proud.

Of course, there are tonnes more niches and sub-genres but walk down any street in the UK and you are bound to catch someone in at least one of these items. What have you seen out there this summer?

As we are new to clothes blogging we have been looking round the web for some inspiration. There are some fantastic and informative blogs out there-these are some of our favourites so far, any suggestions would be most welcomed!

• Beautiful Garbage
• Catwalk Fashion
• Cheapskate Chic
• Chic Looks
• Fashion Chicks
• Little Miss B
• Style Bubble

Hello Planet Earth and welcome to cheap clothes rule. We are here to celebrate the world of bargain clothing by keeping up to date with the latest trends and developments. We also hope to have some fun along the way!